JO! is a Jordanian sustainable fashion brand that has been developed within the Creative Jordan project.
Funded by EU and the Italian Cooperation and implemented by UNIDO (United Nations Organization for Industrial Development), Creative Jordan is part of the regional project, CREATIVE MEDITERRANEAN – Resilience Through Creativity (www.medcreative.org).
It is developed in collaboration with the Garment Design & Training Services Center (GSC) in Amman and engages a team of Jordanian designers represented by Dina Maqdah, Zein H Mango, Ibrahim Al Badareen and several local manufacturing factories.
JO! Will collaborate with community based organizations in Al Karak to develop a hand embroidered capsule as part of the main collection. The aim of “JO by Creative Jordan” is to improve the design and manufacturing process in the local garment industry, using traditional embroidery with modern styles and facilitating the access to international markets. The JO! Collection Is casual, sleek, modern, and timeless decorated with unusual Jordanian inspired embroidery.