JFW Founder Shirene Rifai visits Garment Design and Training Services Center (GSC) to allocate and further support fashion enthusiasts. Shirene has been involved and represented the face of fashion in Jordan for over twelve consecutive years. With her experience and expertise, Rifai has finally initiated Jordan’s Official Fashion Week. This year, Jordan will be revealing and supporting its local well-established along its local emerging fashion designers to showcase and stage their collections and creativity at the Kempinski Hotel Amman. Luckily for Jordan, it does not stop here. Rifai continues to discover and reveal fashion talents in the departments of PR & marketing, styling, modelling, influencers, bloggers, press and media. Follow JFW and learn more about our progressions.