NEUTROGENA HYDRO GEL MASK LAUNCH

Masks have taken over in Asia for years and is now expanding worldwide. The facial mask market grew by 52 % in Middle East region last year, but it is still an emerging market, far behind Asia and Europe, Middle East and Africa in terms of consumer usage. Recently, facial masks have taken over in Asia for years and is now expanding worldwide.

As Neutrogena, they will develop the category in Middle East via superior product portfolio and a strong support plan. Neutrogena will be the first brand which will invest in moisturizer mask category on TV and produce new hydro gel mask technology.

Steps to using recently launched Neutrogena Hydro Gel Masks:

• Cleanse your face
• Peel white film backing from the mask sheet and discard
• Place hydrogel down on face and leave for 15 to 30 minutes
• Remove the mask and massage remaining product onto face and neck