Beauty and fashion go hand-in-hand, particularly on a runway. IsaDora partnered with JFW reinventing backstage beauty. The partnership helped to reinforce the brand’s fashion equity and their authority within the space.
Simplicity was there, of course, but experimentation went in a big way, with makeup artists going for nude shades yet creating prosthetics and employing all manner of tools and accessories – from glitter-splashed to bold wigs – to serve up some seriously Instagram-worthy trends.
Below some of the best beauty looks from Jordan Fashion Week first edition.

Thanks to our makeup artists Bob Berri, Mohammed Bazzi, Shamel Shroukh and Manal Bayari for glamming our models during all the shows