Alaa’s passion for designing can be traced back to the year 2011 where she spent long working hours working on a dress she drew from inspiration. Her trial and belief drove her to continue to take on a path in designing.
She began her journey in design and took on courses to develop her technical skills, within a year she launched her designs in a fashion show under the name of “Black Iris”. This fashion show was attended by many important figures and most notably “Princess Najla’a Bint Al Asem”.
Her career continuously flourished and led her to appear on a few of TV channels such as “Sabah Al Khair Ya Arab”.
Her upcoming collection represents simplicity and beauty with the use of pastel colors that reflect elegancy.