ELZAY has established its own men’s brand named ZAY. The brand is intended for the professional and businessmen looking for a stylish traditional look for work and leisure.
Priced in the upper middle range of the market, ZAY distribution network includes its own retail shops in Jordan and specialty shop locally and in the regional markets. ZAY is aiming for growth by increasing market presence through opening more flagship stores and franchising its concept across the Middle East and Gulf markets.